All projectsCase 01 / 06
Real estate · Full-stack platform2026
Ard Al Khair Properties
A property platform for a Dubai developer: listings that sell the skyline, and a custom dashboard behind them for syndication, secure sign-in and analytics across large portfolios.
- Brief to launch
- 12 wks
- Properties managed
- 43
- Enquiries per listing
- 2.8×
- Lighthouse performance
- 94
00At a glance
The project in numbers
The essentials
- Client
- Ard Al Khair Real Estate, Dubai
- Timeline
- May – Aug 2026
- Role
- Full-stack development
- Team
- Solo developer, with the client's sales team
- Services
- Full-stack development · Dashboard · Performance
- Built with
- Next.js
- Node.js
- REST APIs
- Tailwind
Time it took
12weeks
352 hours across 5 phases
- Discover8%
- Design18%
- Build56%
- Test13%
- Launch5%
Lighthouse at launch
- 94Performance
- 97Accessibility
- 96Best practices
- 92SEO
The problem it solved
Premium residences were being sold from spreadsheets and PDFs.
- 62%faster first load
- 2.8×enquiries per listing
- 14 minto publish a listing
01The case study
The short version
A The brief
The developer sold premium residences off-plan, but its listings lived in spreadsheets and PDFs. Buyers couldn't browse, agents couldn't update, and every enquiry fell into one shared inbox.
B What I built
- A listings site that leads with the skyline and loads fast on a phone
- A custom dashboard where agents publish, price and syndicate properties
- Secure sign-in with roles for admins, agents and partners
- Analytics on views and enquiries for every property
C The outcome
- 62%faster first load
- 2.8×enquiries per listing
- 43properties managed
02The problem
What wasn't working
Premium residences were being sold from spreadsheets and PDFs. Buyers couldn't browse, agents couldn't update a price without a designer, and every enquiry landed in one shared inbox.
Where visitors dropped off, before
- Arrived100%
- Saw a listing28%
- Opened details11%
- Sent an enquiry1.4%
Share of everyone who arrived
- 5.8sto first content
The old brochure site loaded a 14 MB hero video on every visit.
- 72%left on the first page
Most visitors never saw a single property.
- 3 daysto publish a listing
Every change went through a designer and a PDF export.
03The challenge
What made it hard
Make a catalogue of 43 off-plan properties feel like a luxury brochure on a phone, while giving a sales team with no technical staff full control of it.
- 01
Heavy media, fast pages
Renders and drone footage had to stay sharp without slowing the first load.
Difficulty 5/5 - 02
Roles and security
Admins, agents and partners each see and edit different things.
Difficulty 4/5 - 03
Syndication
Listings had to publish to two property portals from one form.
Difficulty 4/5 - 04
Arabic and English
Right-to-left layouts from day one, not bolted on later.
Difficulty 3/5
Constraints
| Deadline | Live before the autumn sales season |
|---|---|
| Content | 43 listings migrated from PDFs |
| Devices | 71% of visitors on phones |
| Team | No in-house developer after handover |
04The process
How it came together
12 weeks and 352 hours in 5 phases, overlapping wherever it saved time.
- 01Discover2 weeks
- 02Design3 weeks
- 03Build6 weeks
- 04Test3 weeks
- 05Launch1 week
Weeks from kick-off to launch · bar labels are hours spent
- 01
Discover
Sales calls, analytics review and a map of every listing field.
- Content model
- Site map
- Roles matrix
- 02
Design
Listing pages that lead with the skyline, then the dashboard.
- Wireframes
- UI kit
- Prototype
- 03
Build
Next.js front end, Node API, image pipeline and sign-in.
- Listings site
- Dashboard
- Portal sync
- 04
Test
Real agents publishing real listings, on real phones.
- Device QA
- Load tests
- Fixes
- 05
Launch
Migration, redirects, training and a handover guide.
- Go-live
- Training
- Docs
05The result
What changed
Listings now go live in minutes, pages open in about a second on a phone, and the sales team hears from nearly three times as many buyers per property.
- 62%faster first load
- 2.8×enquiries per listing
- 14 minto publish a listing
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Largest contentful paint | 5.8s | 1.3s | −78% |
| Bounce rate | 72% | 41% | −43% |
| Enquiries per month | 34 | 96 | 2.8× |
| Pages per visit | 1.6 | 3.9 | 2.4× |
| Enquiry reply time | 26h | 4h | −85% |
Enquiries per week
Launch26
06In their words
“We went from emailing PDFs to a platform our agents actually enjoy using. Buyers find what they want on their phones, and the enquiries tell the story.”
Testimonials
What clients say
A preview of how client reviews will read here. These are samples; real ones are on their way.
Sample review
We came to Ahmad with a Notion doc and a lot of hand-waving. Three weeks later we had a site that actually sounds like us. The animations are subtle, which I didn't expect to love as much as I do.
Sarah M.Founder, SaaS startupSample review
Honestly, the best part was the weekly preview link. I never had to chase him for an update, and launch day was boring in the best way. His handover docs are better than our own.
Daniel R.Product lead, fintech platformSample review
Our product pages were slow and we knew it. He took Lighthouse from the 50s into the 90s, and conversions went up the month after. He notices things nobody on our team would.
Lina H.Marketing director, e-commerce brandSample review
I was sure the 3D viewer would fall over on older phones. It didn't. People spend about twice as long on that page now, and our clients keep asking who built it.
Noor A.Creative director, design studioSample review
He asked more about our business in the first call than most agencies do in a month. When he disagreed with the plan he said so, with reasons, and he was usually right.
Omar K.CTO, logistics companySample review
We handed over the Figma file and got back exactly what we designed, down to the spacing. The component library he set up still saves us hours every week.
Mei T.Design lead, agency partnerSample review
On time, on budget, and not a single outage since we launched in the spring. We've already booked him for phase two.
Marcus L.Operations manager, healthcare providerSample review
It's rare to find someone who can design it and actually build it. The scroll story he made for our launch is still what people bring up when they message us.
Carlos D.Co-founder, consumer app